SOFT SAVING IS HOW GEN Z THRIVES

Soft Saving Is How Gen Z Thrives

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, monetary success followed a familiar pattern: gain continuously, save strongly, buy a home, and plan for retired life. Yet Gen Z is approaching money with a fresh viewpoint. Rather than focusing exclusively on lasting accumulation, this generation is prioritizing balance, health, an

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